Sure, things could always get worse. But I can’t stop believing that they can always be better. So for more than 25 years, I’ve never stopped thinking—of a better idea, word, headline, insight, question or story that forges the strongest connection and elicits the most meaningful action.
Along the way, I tear apart the trite, dispense with the dumb and listen for the lucid.
My copywriter history according to me
Brainstorm Sessions Averted
Industry Buzzwords Deleted
False Deadlines Met
Happy Client Endings
In Praise of Scott
Scott Shulim is one of the few writers I know who can instantly and seamlessly be strategic and witty - at the same time, and for any product or service. He writes compelling copy, everything from brochures to TV spots, that engages and inspires. You'll want Scott around for any and all assignments. He's that good.
Senior Copywriter - CheapCaribbean.com
I’ve had a lot of creative partners over the past 20 years and Scott is hands down the best. He’s effortlessly artful, visual, strategic, to the point, hilarious (when needed), sober when not, and highly imaginative. He has the rare ability to elevate everything from chicken to cologne to casinos to conventions for librarians to a must-have and a must-see level of importance. So everyone ends up looking good: brands, products, services, people, team members, agencies and clients. I’d trust him with anything.
Executive Editor - dailypitchfork.org
I had the good furtune to work a number of years with Scott early in both our careers - on both coasts of the U.S. Scott is a superb writer, the ultimate team player and a razor sharp strategic thinker. Scott always had an uncanny ability to find the right creative solutions to solve our clients communication objectives. It was amazing to to watch. For many, writing is simply a learned craft. For Scott, it is who he is. He was born to write. I will always regard my time working in the trenches with Scott the most profound of my advertising career.
R. Jeffery Wilson
President - AdverNet, LLC
Scott is a highly creative communicator who brings great ideas and professionalism to projects. He is extremely easy to work with and by nature a very collaborative and generous person. Quick and spontaneous, with almost combustible energy, he inevitably brightens up the even the most mundane tasks into something exciting. He is also one of the smartest and funniest copywriters that I have had the privilege of working with.
Creative Director - Fossilfisn.net
Scott Shulim is one of the most creative minds in the industry, we worked together in a very creative agency that demanded many creative solutions of equal strength for every project. Scott never seemed to run out of fresh approaches and he kept the concept process fun! He often supported his concepts with visual ideas, in turn I found him open to my copy suggestions. He is a gem of a writer with a real insight into market psychology and a sense of the contemporary mindset.
Senior Director of Marketing and Communications - Meals on Wheels of Central Maryland
Scott and I often worked as a creative team at MGH; a collaboration I enjoyed and benefited from very much. He's an intelligent, well-rounded, quick-witted writer, always willing to give his all towards a project. He's able to look at a problem from numerous angles, willing to explore any direction with a passionate desire to find the right solution. To say he's easy to work with is quite an understatement. I can't recommend him highly enough.
Art Director - Planit
I had the pleasure of supervising Scott at RTCRM. When he joined, he had relatively little pharmaceutical advertising experience. But Scott is a quick learner and he picked up how to navigate through the complicated quagmire of the regulatory process very quickly. But more importantly, he did so without losing his creative edge and ability to put forth fresh concepts and sound strategic thinking. On a personal note, Scott is a great guy to work with. He is funny, kind and always willing to help out. He would be a valuable addition to any creative department.