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Bermuda Tourism
Followup Email

Email
http://staging.bermudatourism.com/admin/price/view_email.asp?pp

The Assignment

We thought Bermuda deserved something better than a scattershot promotion of its pink sands, turquoise seas, historical shipwrecks and British spelling of words like “colour.” This followup email was part of a fulfillment campaign informed by specific interests of individual Bermuda visitor prospects—from the information-collecting tourist to the reef-admiring diver to the romance-minded wedding planner.

 

The results were as luxuriously satisfying as a spa session in one of their waterfront hotels:

 

  • increased air arrivals
  • higher average length of stay and visitor spending
  • higher conversion rates
  • an average ROI of more than 1,800%

The Copy

HEAD:

10 am: Low tide. 4 pm: High tea.

 

CTA:

Plan your itinerary in paradise. Call 1-800-BERMUDA or visit www.bermudatourism.com.

 

SUB:

Island warmth and British charm. On your schedule.

 

COPY:

Thank you for inquiring about our 21-square mile stretch of paradise. Here, you’ll find the tide a little prettier and the refreshing moments a bit more luxurious. At any given hour, you can also find watersports, cultural attractions, world-class dining and shopping, and charming hospitality. All just a short flight away. And right now you can enjoy 5 days/4 nights from $792. To book your vacation, call 1-800-BERMUDA ext. 707, or visit www.bermudatourism.com for more information.

 

SUB:

As far as you can get from your daily routine. In approximately two hours.

 

COPY:

Our serene, pink-carpeted sands are the perfect spot for a romantic getaway. Our turquoise seas are home to swaying sea fans, pristine coral reefs, and endless varieties of colourful fish. Our picturesque, championship golf courses are a challenge to any game. The breadth of our cultural attractions—from fine art to jazz clubs to Gombey dancing—belie the size of our Island. And our fascinating history covers every square mile and well over 400 years.

 

SUB:

Plenty of room to accommodate conch stew and cuisine legere.

 

COPY:

Bermuda is where English, American, French, Italian, Japanese, Indian, and local cuisine mix together quite nicely. Not all in the same restaurant, of course. We have over 150 of them. And whether you choose to unwind at a charming bed & breakfast or cottage colony, quaint inn or grand resort, you’ll find our gracious Island spirit and relaxed elegance anywhere you stay. We look forward to sharing all of Bermuda with you, so reserve your vacation today.