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McCormick
Why McCormick?

Interactive
mccormick-why-mccormick

The Assignment

McCormick products have achieved official omnipresent spice status, serving 9 out of 10 food and beverage companies, making up 90% of every meal’s flavor and taking up occupancy on the spice shelves of virtually every supermarket. But there’s an entire universe of endlessly curious, driven individuals behind the products.

To bring that aspect of the company to the front of the food-loving consumer’s brain, we rethought and retooled their website as a vehicle to help transform the perception of their brand from a mere spice maker to a company of passionate, globally connected flavor innovators and tastemakers.

The Copy

EYEBROW:
WHY McCORMICK?

H1:
Do you have the power to innovate?

H3:
To work here is to have passion

COPY:
As a McCormick employee you’ll be interested in more than your individual responsibilities. You’ll join us in saving the world from boring food and share the desire to be part of something bigger than yourself. You’ll want to have a say in where the company is going and how it’s growing. Employees in locations around the world are united by a passion for flavor and driving results.

H3:
Who we are

COPY:
For many years McCormick has enjoyed a culture that celebrates the Power of People™. The culture has brought the company recognition as a desirable place to work. We regularly examine how we operate our business to ensure we enjoy continued growth and prosperity in future years. Maintaining some fundamental beliefs, we will sustain our cherished culture and keep it compatible with the challenging environment in which we do business.

H3:
Our values

COPY:
The driving force in making McCormick a successful, inspiring place to work is our commitment to treating everyone with mutual respect. It is with this spirit that we believe diversity and inclusion are directly aligned to our shared values:

E= Ethical Behavior
T= Teamwork
H= High Performance
I= Innovation
C= Concern for others
S= Success