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Royal Building Products
Build Bold


The Assignment

Homeowners are seeing exterior products as more than, well, products. They’re seeing them as forms as of expression. They put a lot of themselves into their interiors and are looking for ways to apply personality to their exteriors, too. And when homeowners turn to building pros, those pros want to be ready with the knowledge and products to help homeowners express themselves. And grow their business accordingly.


We dedicated our Build Bold portal and landing pages to guiding each of these audiences to the curb appeal and business-building resources they need—such as product and installation info, style and color education, and inspirational galleries and social channels. And at the end of the process, a way to connect with each other to make those expressive exteriors happen.

The Copy


Build bold.


You’re ready to live in and build home exteriors as full of character as you are. Homeowner or pro, you don’t need permission. Just inspiration.



Which bold-building group do you belong to?

CTA 1:                                                                                    CTA 2

I’m a homeowner                                                            I’m a building pro