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Royal Building Products
Celect Siding “Painting”


The Assignment

Celect‘s combination of seamless, wood-replicating looks and low maintenance pretty much makes it the perfect siding. It looks amazing on a house, but we’ve all seen ads with beautiful houses. What about the beautiful science behind it? What about the superior technology behind the high-end aesthetics? So we created a series of ads like this one—each dramatically demonstrating a benefit that differentiates Celect from every other siding.

The Copy


Celect and painting: Don’t even think about it.



In addition to inspiring effortless admiration from every angle, Celect® Siding is engineered to be the most maintenance-free exterior on the block. That means no painting and no caulking. From its advanced cellular material to its fade-resistant Kynar Aquatec® coating, Celect is built to protect homes from the impact of mud, sun, snow, hail, baseballs and the punishing effects of time. It turns out that the things separating Celect from fiber cement, engineered wood and the rest of the siding crowd are the same things Celect homeowners never have to think about.



Find out everything siding can do at celect.royalbuildingproducts.com.