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Royal Building Products
Exteriors with Character “Anti-Boredom”

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The Assignment

How to move siding from a curb appeal-free commodity to a distinctive design element that reflects the tastes and character of its owners? Instill every pixel and syllable of every ad with personality not just for quirk sake, but that pays off the most relevant feature of each product.

The Copy

HEAD:

Writes her own anti-boredom blog.

 

COPY:

Homeowners are smart, restless and passionately sharing their personal takes on home design with the world. We, in turn, create exteriors with character—like our Royal® EstateTM Siding—that generate buzz built on curb-appealing wood grain patterns and refusal to warp, buckle or sag in the face of the harshest weather. For us, that’s the opposite of boring.