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Royal Building Products
Exteriors with Character “Comfort”

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ewc-haven-siding-ad

The Assignment

How to move siding from a curb appeal-free commodity to a distinctive design element that reflects the tastes and character of its owners? Instill every pixel and syllable of every ad with personality not just for quirk sake, but that pays off the most relevant feature of each product.

The Copy

HEAD:

Never met a living creature she didn’t want to comfort

 

 

COPY:

The instinct for homeowners to insulate themselves from heat, cold, wind and uninspired design runs deep. That may not be the most soothing news for some exterior manufacturers, but it’s what drives us to create exteriors with character like Haven® insulated siding—a comforting combination of industry-leading thermal efficiency and adorably hypnotic curb appeal.