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Royal Building Products
Exteriors with Character “Serious”

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The Assignment

How to move siding from a curb appeal-free commodity to a distinctive design element that reflects the tastes and character of its owners? Instill every pixel and syllable of every ad with personality not just for quirk sake, but that pays off the most relevant feature of each product.

The Copy

HEAD:

Deadly serious about his curb appeal

 

 

COPY:

Prefer to be both shaken and stirred right down to the smallest detail? Do you often shield yourself from what you’d rather not see and find thrills in every beautifully engineered corner and skirt? We think that’s awesome, which is why we create exteriors with character that reveal all things elegant and eye-catching. Case in point: a trim system that lives up to the adventurousness of our siding—S4S Conceal TrimTM.