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Royal Building Products
Siding

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royal-building-products-siding-site

The Assignment

Homeowners are taking a more active role in their home design, and that trend has extended to exteriors. They’re thinking of their siding as less of a commodity and more of a featured player on the curb appeal stage.

 

We built the Royal Building Products siding website as a curb appealing home of its own—a place for homeowners to visit (and stay a while) to learn about siding products of course, but also about the interplay of exterior style, color psychology and architecture. And building pros have their own area on the site to get product specs, installation resources and social media business-building tips.

 

All in a tone that personifies Royal as an authority expert you actually want to hang with to shoot the exterior remodeling breeze.

 

Results: more than 500,000 page visits and bounce rate under 20%.

The Copy

DESIGN PAGE ONE/INTRO SECTION

 

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Try on our trim

 

INTRO COPY:

Choose the right trim and fulfill your home exterior’s design potential. Finish the design conversation you started with your siding. Simply start with the right tool.

 

 

HOME STYLE CALLOUTS

 

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Modern

 

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Rarely shy on glass, the Modern home style features clean lines, open spaces and the functional over the ornamental.

 

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Explore Modern Trim

 

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Cape

 

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This is symmetrical, unassuming simplicity in house form. Chimneys are usually the centerpiece. Steeply raked roofs and overhanging eaves are the highlight.

 

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Explore Cape Trim

 

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Colonial

 

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Colonial home styles exude a charming air of formality, due in part to their decoratively crowned and pilastered front doorways.

 

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Explore Colonial Trim

 

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Craftsman

 

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Not grand but inherently good, the Craftsman home is distinguished by intimate scale, handcrafted simplicity and attention to detail.

 

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Explore Craftsman Trim

 

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Farmhouse

 

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The Farmhouse tips its design hand with wraparound porches, steeply pitched roofs, symmetrical dormer windows and simple detailing.

 

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Explore Farmhouse Trim

 

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Eclectic

 

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This style lives under a range of influences, from Colonial to Cape Cod. Lack of ornamentation and simple rooflines are both at home here.

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Explore Eclectic Trim

 

 

MODERN DESIGN PAGE

 

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Modern Characteristics

 

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Modern home styles strive to communicate with the outdoors. Look for generous use of glass, lines that are flat, clean and simple, and space that serves a functional role over an ornamental one.

 

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Modern Style Notes

 

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  • Long horizontal lines create a gracefully functional, industrial look

 

  • Geometric shapes stand out by conforming to the simple details that define the Modern style

 

  • A modest amount of ornamental expression leads to clean trim surround optons

 

  • Colors are subdued and make ideal backdrops for eye-popping, sleek trim designs

 

Open floor plans, large windows and extensive natural light conspire to make the Modern home style a unique playground for trim designs. Simplicity dominates, and ornate looks out of place here, where clean lines complement the Modern home’s strong geometric shapes.

 

 

CAPE DESIGN PAGE

 

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Cape Characteristics

 

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Symmetry and simplicity reign with this modest New England style. You’ll find side gables on the outside, cozy efficiency on the inside and comfy charm all over. Shutters and window boxes add curb appeal.

 

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Cape Style Notes

 

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  • Originating in New England, Capes were built to withstand the stormy, stark weather often experienced in this coastal area

 

  • Touches of textured siding like shake and trim are the perfect accents to this unassuming design

 

  • Drawing from colonial designs and architected with simplicity and symmetry in mind with a central front door surrounded by windows

 

  • Front doors and dormers are two major focal points

 

Often referred to as the “classic American cottage,” the Cape Cod is a design that dates back to the 1600s. It thrives in simplicity and grows its curb appeal with the simplest of details, from window boxes to garden paths. You’ll frequently find it flanked by windows, topped by dormers and always emanating its old-fashioned, practical New England charm.

 

 

COLONIAL DESIGN PAGE

 

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Colonial Characteristics

 

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The Colonial distinguishes with geometric lines and shapes and some very specific elements, including square shapes, ornamental front entries placed front and center, and two windows on either side of the entry door.

 

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Colonial Style Notes

 

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  • Known for its multi-paned, symmetrically spaced windows

 

  • Porticos focus attention and provide shade for the front doors

 

  • Doors with panels and pilasters take center stage, usually toped with windows

 

  • Colonial homes typically have five windows on the second floor, with one directly above the front door

 

Distinguished symmetrical shapes and lines and prominent windows create the perfect showcase for accents. The key is to keep window and door surrounds simple and add tasteful ornamentation when needed.

 

 

CRAFTSMAN DESIGN PAGE

 

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Craftsman Characteristics

 

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As the name strongly suggests, this is a celebration of unique and confident craft. If you see tapered columns, gable brackets and window panes in the front door, you’re most likely gazing at a Craftsman.

 

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Craftsman Style Notes

 

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  • Comfortably curb appealing in a variety of siding styles, from clapboard to shake and shingle

 

  • Another showcase of craft: exposed rafters or decorative brackets under the eaves

 

  • Low-pitched gabled or hipped roof lines are a Craftsman feature

 

  • Upper section of house is often supported by tapered, square columns

 

The Craftsman is an intimately scaled, intricately detailed, uniquely American home style born around the turn of the 20th century. Every aspect of its sturdy workmanship and handcrafted details furthers its firm rebuttal to the opulence of the Victorian era. Window and door accents play a major role in complementing and unifying the rest of the exterior elements.

 

 

FARMHOUSE DESIGN PAGE

 

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Farmhouse Characteristics

 

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Country (or countrylike) living should be simple. The Farmhouse home style reflects that idea in numerous ways, including wraparound porches that provide shade for guests and respite from heat.

 

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Farmhouse Style Notes

 

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  • Large wraparound porches function as both a gathering and transitional space

 

  • Decorative porch railings add charm to an exterior that’s light on ornament

 

  • Roofs are steeply pitched and often flare out to shelter the main porch

 

  • The Farmhouse takes up a large footprint and is ideal for sizable lots

 

Although you’ll find the Farmhouse style in urban and suburban areas, its initial intent was to reflect the simplicity of rural living. Wraparound porches provide shade and protect the inside from heat. Symmetrical main and dormer windows serve more as a functional way to attract light than as ornamentation. Personality is best expressed through porch, door and window trim.

 

 

ECLECTIC DESIGN PAGE

 

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Eclectic Characteristics

 

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Eclectic homes take design cues from a variety of historical styles – mingling architectural features from Cape Cods, Colonials, Craftsman, Tudor and even Victorian homes.

 

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Eclectic Style Notes

 

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  • Wears multiple design influences well, from Craftsman to Victorian

 

  • Accommodates a wide range of roof pitches

 

  • Decorative elements like door and window trim are some of the most distinguishing elements of this home style

 

  • One of the most popular home styles in the United States

 

The Eclectic home style is more a conglomeration of traits than a collection of definitive features. Why? Because it takes its design cues from architecture as far-ranging as Cape Cod, Craftsman and Colonial. Depending on the home size and siding variety, this architecture style is versatile enough to live comfortably with window and door trim that’s ornate or simple.