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Royal Building Products
Trim Look Book

Direct

The Assignment

Home exterior trim, like siding, is no longer a nameless, faceless, unnoticed product. It’s an exterior-finishing aesthetic that homeowners are paying keen attention to. We created a fashion “look book” full of trim styles. Rather than showcase each piece of trim in isolation, we gave them the stage they deserved by pairing them with their architectural soulmates.

The Copy

COVER

HEAD:
Makes you look twice.

INTRO PAGE

INTRO COPY:
Exterior trim at its best embellishes, complements and lifts your home up. It introduces your home to the neighborhood. It’s the perfect icing that becomes an essential element once you pair it with its architectural soulmate.

SUB:
Sometimes it’s the icing and the cake.
Have a taste. And a look.

MODERN HOME SPREAD 1

HEAD:
Breathtaking form. Commendable function.

SUBS:
HOME STYLE: MODERN
TRIM STYLE: PRAIRIE

COPY:
Modern architecture is about function and flow, and Prairie trim accentuates that look with slight overhangs.

MODERN HOME SPREAD 2

SUBS:
HOME STYLE: MODERN
TRIM STYLE: CONTEMPORARY

COPY:
Picture-framed dynamics make this trim the perfect accent to the modern home style’s simple, clean lines.

CAPE HOME SPREAD 1

HEAD:
Simple, symmetrical and irresistible.

SUBS:
HOME STYLE: CAPE
TRIM STYLE: AMERICANA

COPY:
Americana brick mould enlivens any Cape exterior while giving the windows a picture-perfect frame.

CAPE HOME SPREAD 2

SUBS:
HOME STYLE: CAPE
TRIM STYLE: VINEYARD

COPY:
This trim style truly accentuates the Cape home’s charming practicality and homespun appeal.

COLONIAL HOME SPREAD 1

HEAD:
Grand entrances are expected. And respected.

SUBS:
HOME STYLE: COLONIAL
TRIM STYLE: GEORGIAN

COPY:
Simplicity and detail rule with this trim style’s Williamsburg casing and distinguishing characteristics.

COLONIAL HOME SPREAD 2

SUBS:
HOME STYLE: COLONIAL
TRIM STYLE: SOUTHERN

COPY:
Take the formal presence of the Georgian style and turn it up with this decorative moulding.

CRAFTSMAN HOME SPREAD 1

HEAD:
Distinguished by modest scale. And attention to detail.

SUBS:
HOME STYLE: CRAFTSMAN
TRIM STYLE: ARTS AND CRAFTS

COPY:
The Arts and Crafts trim style is trimmed at an angle to create effortless transitions and picturesque shadow lines.

CRAFTSMAN HOME SPREAD 2

SUBS:
HOME STYLE: CRAFTSMAN
TRIM STYLE: BUNGALOW

COPY:
This trim header’s small overhang makes a big impression and helps define the Craftsman and Bungalow-style home.

FARMHOUSE HOME SPREAD 1

HEAD:
Comforting simplicity. Enter its embrace.

SUBS:
HOME STYLE: FARMHOUSE
TRIM STYLE: COASTAL

COPY:
Coastal trim distinguishes itself with a wide header and jamb. More modern and less ornamental than Highland trim.

FARMHOUSE HOME SPREAD 2

SUBS:
HOME STYLE: FARMHOUSE
TRIM STYLE: HIGHLANDS

COPY:
A larger header with a traditional rams crown that extends past the jamb lends this trim style its country flair.

ECLECTIC HOME SPREAD 1

HEAD:
The best of most worlds.

SUBS:
HOME STYLE: ECLECTIC
TRIM STYLE: VILLAGE

COPY:
A tastefully decorative backband highlights the simple, modest presence of this window surround.

ECLECTIC HOME SPREAD 2

SUBS:
HOME STYLE: ECLECTIC
TRIM STYLE: DESIGNER

COPY:
Windows and doors with excess space around the opening are well suited to this trim design’s dramatic embellishments.