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Royal Building Products
Zuri Premium Decking

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The Assignment

The best time to write in large brush strokes is when you have a subject that backs it up. Like the only premium decking on the planet that looks as gorgeous as exotic wood and requires none of its painting, staining or resealing.

The Copy

HEAD:
Premium decking should floor you.

INTRO PAGE

INTRO COPY:
Zuri® Premium Decking by Royal® is where the breathtaking look of exotic timber lives effortlessly with a new definition of low-maintenance, high-reward outdoor living.

SPREAD 1

SUB:
MAXIMUM EXOTIC WOOD PRESENCE. MINIMUM EFFORT.

COPY:
We created Zuri Premium Decking by Royal for the homeowner who expects more than the usual from his or her outdoor home environment. Someone who can’t get enough of the beautiful look and feel of exotic hardwood but has had enough of living with the demands of maintaining its looks.

SUB:
THERE IS AMAZING PREMIUM DECKING TECHNOLOGY UNDERFOOT.

COPY:
Zuri will transform how you live your outdoor life. We can make this confident statement because our multi-layered premium decking is the luxurious result of passionate forward thinking and painstaking execution. With low-maintenance appeal and exotic hardwood looks, Zuri’s proprietary technology saves much more than time spent preserving the beauty of your deck. It saves our dwindling hardwood forests—protecting these natural resources for future generations.

SPREAD 2

SUB:
THE KEY ELEMENTS OF TRANSFORMATIONAL EXTERIOR LIVING SPACE.

COPY:
Zuri Premium Decking does more than invite inspection. It necessitates it. Color, texture and minimal grain-pattern repetition capture the unmistakable look of exotic timber. You’ll find it all perfectly showcased by Zuri Square Boards and Grooved Boards, and ably accented by Zuri Fascia.

Our square boards exhibit classic wood beauty, along with the attractive prospect of never having to paint, stain or reseal them. Our grooved boards owe their sophisticated presence to a simple and aesthetically pleasing hidden-fastener installation. Our fascia—used on the perimeter of the deck or on a stair riser—is the ideal accent to the inspired world Zuri creates.

SPREAD 3

SUB:
EXPAND THE BOUNDARIES OF BEAUTIFUL.

COPY:
Open up and brighten your home in a big way by blurring the lines between inside and out. Zuri’s real-timber looks effortlessly transition your interior and exterior into one stunning living space. So dining and living rooms seamlessly extend into backyards and beyond.

SUB:
The ideal outdoor environment for the homeowner who loves to relax but never settles.