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Sheetz
500th Store Email

Email
sheetz-500storeemail

The Assignment

Sheetz is the perfect example of a family-run retail business that owes its growth to how well it connects with the community—starting with creating true fans of its customers and employees. So when they opened their 500th store, it was truly event-worthy. Sheetz family members, the town mayor and a huge crowd of Sheetz lovers showed up for a big day of live music, giveaways and most importantly, free coffeez, fountain drinkz and schnackz.

The Copy

Logo:

SHEETZ

 

Head:

THERE ARE 500 OF US NOW.

 

Sub:

WE OWE YOU ONE.

 

Copy:

THE 500TH SHEETZ CELEBRATION

TUESDAY, FEBRUARY 24TH 11 A.M. – 5 P.M.

 

Copy:

Getting the best appliance deal on Presidents Day weekend? Been there. Snagging the coolest seat at that really long movie awards show? Done that.

 

Sub:

MAKING IT TO THE BIGGEST GRAND OPENING CELEBRATION IN SHEETZ HISTORY?

NO ONE HAS EVER DONE THAT.

 

Copy:

Yup, that rumble in your stomach is the subconscious anticipation of a very exciting Tuesday. Come to the can’t-miss grand opening of the 500TH Sheetz and you won’t miss this:

 

  • Free coffeez, fountain drinkz and shnackz all day long
  • Giveaways including $500 Sheetz Z-Card and tickets to concerts, NASCAR races, March Madness and more
  • Live broadcast with Katie from KZL’s Jared & Katie In The Morning
  • Live music, photo booth, face-painting and more
  • T.O. Tournament

 

Sub:

MAKE YOUR FEBRUARY CALENDAR 100% YAWN-PROOF.

 

RESERVE THE 24TH FOR THE GRAND OPENING OF OUR 500TH SHEETZ.