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Zuri Premium decking
Discover

Interactive
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The Assignment

The peace we get from a front or back porch with nothing but a couple of comfy chairs and table just big enough for a couple of tasty beverages is a beautiful, timeless and universal thing. But we want more. And for those of us who have the resources to achieve it, that “more” is defined by increasingly ambitious outdoor environments that include firepits, outdoor showers and HD screens.

Beneath all of those home-extending environments, there is the deck. And not just any deck. Decking we can brag about, marvel over and if we’re lucky, rarely have to paint, stain or maintain. Exotic wood has filled that need, and still does, except for the maintaining part. Enter Zuri Premium Decking, and a website environment that surrounds you with Zuri-craving photography, comparison charts, homeowner case studies and a place to play decking designer with an interactive visualizer tool.

Results: low bounce rates and high average time on site across all devices

The Copy

Head:
Maximum exuberance. Minimum effort.
Sub:
HOMEOWNER STORIES
Fulfilling outdoor visions. Personally.
Copy:
Homeowners are using Zero® Premium Decking by Royal® to create unforgettable exterior environments while maximizing the space they already have. How? That’s the fun part.

CTA:
SEE THE STORIES

Sub:
SIMPLY IRRESISTIBLE
Exotic wood presence. Easy endurance.
Copy:
Zuri Premium Decking by Royal goes beyond wood decking by combining the aesthetics of exotic timber while holding its beauty far longer than any wood could. Which means you get to create a thoroughly distinguished outdoor environment.

CTA:
COME SEE

Sub:
EFFORTLESSLY MAINTAINABLE
In other words: extremely livable.
Copy:
Zuri is for admiring, sharing and raising the curb appeal of the most lifestyle magazine cover-worthy homes. It is most certainly not for resealing, staining, painting or anything else that requires maintenance crews to interrupt your reverie.

CTA:
RELAX

Sub:
SCIENTIFICALLY BEAUTIFUL
How easy elegance is built.
Copy:
Zuri Premium Decking is created from equal parts creative inspiration and proprietary manufacturing technology. It’s composed of multiple layers. One that resists scratches and fading. Another that invites family and friendly bonding. And still another that brings the elemts to their knees.

CTA:
SEE IT AN ACTION

Sub:
PERFECTLY SUSTAINABLE
Saving what’s important.
Copy:
The sustainability of the planet’s dwindling hardwood forests is more crucial than ever. By using new technologies to replicate the natural, exotic colors and textures of hardwoods, Zuri helps to preserve these natural resources for future generations.

CTA:
SEE IT AN ACTION

Sub:
ZURI VS. HARDWOODS
Constant beauty beats continuous maintenance.
Copy:
If you prefer your exotic beauty to last without the exotic upkeep, feel free to choose Zuri over hardwood decking.

CTA:
COMPARE

Sub:
ZURI VS. COMPOSITES
Our superiority is beautifully simple.
Copy:
Unlike composite decking, Zuri is a masterful combination of low-maintenance durability and high-profile curb appeal.

CTA:
COMPARE